Why is Nashville the “It” city?

Is it the music, food, professional sports, central location or the fact it’s a state capital that makes Nashville the “It” city?  I say “Yes” to all the above… but there’s more.

Setting economics aside, (which is generally what triggers most articles about Nashville), let’s examine an overview of some of the variables.

It’s hard to quantify why a city or a region takes off.  There’s been a strong pattern of success attached to Nashville for the last 20 years—at least.  One thing led to another and then another, and one day we looked up and realized we had arrived.  Personally, I became a Middle TN resident in early 2002. Visited for the first time in October 2001, and with no family or acquaintances, my wife and I took a leap of faith and moved south.

In 2003 city leaders launched an international branding strategy to name Nashville Music City globally. It worked. Today, Nashville is known for its creativity and energy, first centering on music, but expanded to its reputation as a business incubator, a “foodie” town, a travel destination and the health care capital of the country.  The initial focus on country music, where it all began, has expanded well beyond that genre to include a host of diverse artists.

We’ve all heard the saying:  success breeds success.  That’s what has happened here in Nashville.  We’re fortunate to live in a region that weathered the recession of 2008-2009 (extremely well). Today’s real estate market continues to be red hot, with property, businesses, and residential prices and rents competitive and growing.

People want to come to Nashville to visit for a bridal party weekend on Broadway, to work, to raise a family, to enjoy a concert at the Ryman, to take in the Tennessee Titans or Nashville Predators match-ups…and to live.  Nashville is an area flourishing with great jobs, high quality of life, and a rewarding economy.

You can also point to leadership.  We’ve had some of the best who have kept Nashville moving forward, taking some very well calculated risks that led to this town competing, and winning—on the national and international stage in many categories.

When I think about Nashville, what immediately pops into my mind is our sincerity—we’re authentic, friendly and real. “Good” people. Combined with natives and transplants, these qualities set Nashvillian’s apart, and they’re palpable as you navigate the community.  Yes, we have a lot of great things to offer here, but we’re humble about it.  We appreciate our city. And those of us who live and work here, we’re glad to make it available for those who visit or are coming here to join us permanently.

Added all together, it’s the entire mix that makes Nashville great— the “It” city.  The next time you drive downtown, and you see that unique Batman building silhouetted against a skyline of cranes, you should share the same feeling as I do – Nashville has arrived.


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